- OpenAI is developing ad formats for ChatGPT that could embed sponsored content directly into AI responses or display ads in sidebars, with a planned 2026 rollout targeting its 800 million weekly users.
- The move reverses CEO Sam Altman's previous stance calling AI-powered advertising "dystopian," as the company faces mounting costs with $2.5 billion burned in early 2025 and infrastructure spending projected to exceed $17 billion in 2026.
- Internal mockups show ads appearing alongside responses with clear disclosures, while the company explores using ChatGPT's memory function for personalized targeting based on users' conversation histories.
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